For: Ideal for sales professionals that want to further penetrate key accounts, develop long-lasting client partnerships and create more strategic territory plans for better prospecting.
Evolve to become an indispensable strategic partner to your clients.
Reduce competitive threats and strengthen client retention.
Gain clear expectations of the multiple roles you play as a key account representative and
define what it takes to be successful.
Maximize the return generated from every minute you invest in managing your accounts.
Develop realistic and achievable goals and forecasts that support your territory planning.
Conduct detailed market and industry analyses, leveraging five separate criteria and
Use a matrix rating system to categorize potential accounts and prospect more effectively.
Build a winning territory plan, with specific strategies and timelines to keep you on track.
Build a detailed account profile of one of your key accounts.
Conduct an analysis of your current accounts to discover how to implement positive change and increase profit margins.
Delivery: This program can be delivered to your team as a 2-day program, with follow-up 1 to 3 group – coaching sessions. Customized for your team & your clients by creating a Strategic Account Plan for 1 to 3 key clients.