Why is there still a stigma attached to the word sales, even after 25 years?

And why is there still a negative association with the sales profession?

When you ask people, including salespeople, their perception of a sales professional, you’ll still hear reference to the “sleazy car salesperson” – a profession ranked only second to politicians in least respected jobs according to a Global News Report from 2018.

Even though I’ve been in sales for over 25 years, it’s pathetic that this negative perception of salespeople still exists, and the needle has moved very little.

What do sales professionals have to do to change this perception?

It’s simpler than you think.

The good news is that the demand is very high for sales professionals with no immediate signs of it slowing down.

Professional Sales is ranked as one of Canada’s 7 most in-demand future-proof jobs, according to a recent study by the CPSA – Canadian Professional Sales Association. 90% of commercial sales professionals believe sales is a good job. 70% of sales professionals would recommend a job in sales to family or friends considering a new career.

If we want to change the stigma associated with sales and sales professionals, we need to be creating a sales movement. Click To Tweet

But in order to change this sales stigma, we need to ask ourselves:

What do other career professionals, like accountants, engineers, human resource practitioners, teachers, lawyers, and doctors, do to earn respect and trust?

They simply ask questions to learn more about a person/business situation, and then they prescribe solutions and recommendations.

We need to do the same in order to change the stigma associated with the sales business.

When you look at the chart below, which side are you hanging out on?

STOP the Sales Stigma START the Sales Movement
Talking Listening
Being an order taker Adding more value
Re-active Pro-active
Product & Price Conversations Purposeful Business Conversations
Being just another vendor Earning Respect, building trust & Partnerships

If we want to change the stigma associated with sales and sales professionals, we need to be creating a sales movement.

Ask relevant questions, listen carefully, and provide solutions and recommendations that are in their best interest.

Are your salespeople getting meetings, but failing to attract, retain and secure new business?

Our upcoming event will be
addressing this and more.


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