Your objective is to change your typical product or price conversation to a PURPOSE business conversation.
You’ll be amazed at how much more you will learn about your client’s business and the incremental sales opportunities it will generate. It will enable you to be strategic, proactive and brave – exactly what your client or new prospect is looking for.
When we asked buyers & customers, we discovered that they felt that less than 10% of sales professionals were following a sales process or consultative framework during their meetings. How do we change this perception? The answer lies within the PURPOSE Conversation.
When we asked buyers & customers, we discovered that they felt that less than 10% of sales professionals were following a sales process or consultative framework during their meetings. How do we change this perception? The answer… Share on XConsistently applying the PURPOSE consultative framework in your customer conversations will truly distinguish you as a Top Sales Performer in the marketplace.
The PURPOSE Conversation is a simple framework. It allows you to better focus on your client’s situation and business, thereby uncovering bigger & better opportunities. When you follow these steps in the PURPOSE sequence, you’ll be amazed at how much better your customer conversation will proceed.
Let’s introduce you to PURPOSE:
Too often, we are preparing for a customer meeting in the client’s parking lot! To have a more effective and productive meeting, prepare at least 1-2 days in advance. Even just 10 minutes of preparation will create a better outcome for you- and leave you with a more satisfied customer!
To have a more effective and productive meeting, prepare at least 1-2 days in advance. Even just 10 minutes of preparation will create a better outcome for you and your customer! Share on X

Lisa is driven by the mantra – Be Strategic. Be Pro-active. Be Brave. – and has been successfully training and coaching sales leaders and their teams to do the same for over 15 years. As the President of Teneo Results since 2003, she has trained thousands of sales professionals at more than 250 companies across North America. She transitions salespeople away from the standard “product & price” approach to having purposeful business conversations with their customers that drive results.