BE MY VALENTINE – BE MY CUSTOMER!

Sales Leaders,

Remember when you were a kid and you had to put yourself out there in grade school and send a Valentine to everyone in the class, including the person you had a secret crush on? You would spend time personalizing all those Valentine cards, choosing different images and messages to add to every card. It was just as much fun (and sometimes painful!) to give those Valentine’s Day cards as it was to receive them…

This grade school Valentine’s Day ritual is a lot like Prospecting!

Who is the prospect you’re crushing on, the one whom you would LOVE to have as your next new customer? What can you do to #ShowTheSalesLove and get your dream prospect to return the love by granting you that meeting?

Let’s think back to when you were 8 years old and had no fear during Valentine’s Day. Would you make a hand-written card, and spend time choosing the perfect Valentine’s Day message? Or would you do something bold and give them flowers, chocolates, or a teddy bear?

Be Creative and Bold this week. Choose the right messaging to get the attention of that “special someone” to create a sales relationship that lasts long past Valentine’s Day!

Perhaps, you want to get really creative and send a v-gram or even send chocolates to get their attention! Or maybe you want to show the love to your favourite customers and thank them for their customer loyalty.

Whatever you decide to do, be sure to #ShowTheSalesLove this week!

Lisa Leitch, CSP2

Lisa is driven by the mantra – Be Strategic. Be Pro-active. Be Brave. – and has been successfully training and coaching sales leaders and their teams to do the same for over 15 years. As the President of Teneo Results since 2003, she has trained thousands of sales professionals at more than 250 companies across North America. She transitions salespeople away from the standard “product & price” approach to having purposeful business conversations with their customers that drive results.