Whether you’re nine, 29 or 49 – this time of year signifies the season of Back to School and Back to Business. It’s similar to the beginning of a new year – forcing us into a new mindset at work and re-focusing us on business goals, business growth and perhaps even the opportunity to go “back to school” by advancing our sales skills! This year, there is a desire for so many businesses and salespeople who just don’t want to get back to business – but stronger and better business.
My brother, Mark, is a Principal in an elementary school and we were discussing the similarities in the expectations teachers have for their students and the expectations clients have on sales professionals. Mark said that to earn an “A” in today’s school system you have to use a higher level of thinking skills, demonstrate problem solving skills and then apply the theory and learning to real world examples. He said students can no longer study and regurgitate the theory to earn an “A”. Students have to prove they have earned the grade with exemplary work.
Earn an “A” in today’s more demanding sales environment! Share on XIn today’s business world, client expectations are similar. Clients expect so much more than your canned selling presentation or your regular drop-in sales call. To earn a client’s business you have to apply a higher level of business acumen and thinking skills related to their business, demonstrate problem solving skills related to their specific industry and challenges, and present realistic solutions to their real world problems. Salespeople can no longer show up, wing it and expect to earn the business. Salespeople have to prove their worth and earn the business, or an “A”, with exemplary services and skills.
In interviewing a number of clients and were shocked at how they rated salespeople – actually giving them a failing grade. They said:
- less than 2% of salespeople create a compelling reason to meet with them – they just delete their emails
- less than 10% of salespeople come to client meetings prepared
- less than 10% of salespeople they meet are really great salespeople who follow a purposeful sales process in their client/prospect meetings
- less than 50% of salespeople follow-up with them or secure the next step
So if your clients were handed a sales report card to rate you on the subjects of Prospecting, Creating a Compelling Reason to Meet, Leading the Consultative Selling Process, Building Strategic Relationships, Listening, Asking for Referrals and Closing Business – what grades would you receive? Perhaps it’s time to consider going “Back to School” to advance your selling skills and earn an “A” in today’s more demanding sales environment!
Teneo Challenge: Join us Friday, September 21 at our Evolve Sales Leaders Breakfast event to network with other sales leaders and get coached on your biggest sales team challenges. For more information & to register, click here.
Lisa is driven by the mantra – Be Strategic. Be Pro-active. Be Brave. – and has been successfully training and coaching sales leaders and their teams to do the same for over 15 years. As the President of Teneo Results since 2003, she has trained thousands of sales professionals at more than 250 companies across North America. She transitions salespeople away from the standard “product & price” approach to having purposeful business conversations with their customers that drive results.