Buyer Expectations – Cracking the Code

Different buyers, different styles and a different set of expectations each time. How can you successfully navigate a challenge like that to earn more of your buyer’s business? Recently, I had the opportunity to go on a ride-along with a few sellers from different...

read more

Know Your Ideal Client Persona

Who is your ideal client persona? It's important to be crystal clear on who this is for you so you know whom to target. Typically, a persona refers to the social role one wears, but it's derived from Latin meaning a theatrical mask. Interesting definition considering...

read more

Creating a Hot Prospect List

We are big advocates of implementing ways to work smarter rather than harder in all aspects of business. One area you will want to apply this technique is when you are deciding which prospects to add to your weekly prospecting list. If your current strategy involves...

read more

Sign-Up for Powerful Sales Insights & Tools!

Our newsletters are quick, practical and help you to be strategic, proactive & brave in sales.

Thank you for subscribing.